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Logo

Bebat’s logo is always centred at the bottom of the white frame. This link will be placed only when co-branding and mentioning the URL; the Bebat URL can be seen to the right. Bebat’s URL is always in taupe.

Logo with baseline

The logo and baseline always belong together. Below are 2 exceptions to the rule:

  • The baseline can be omitted if the logo is so small that it is no longer legible.
  • The baseline can be left out of multilingual material, so as not to create unnecessary versions (such as envelopes).

Co-branding

In a partnership, the partner’s logo is placed to the left of the Bebat logo, proportionally in the same size. Both logos will be placed on the left side of the page, the Bebat URL (www.bebat.be) will be placed on the right side.

Typography

PF Beau Sans Pro can be used in four different versions: regular, italic, bold, and bold italic.

  • Headlines are always written in bold and in all caps and are always between the 2 lines.
  • Sub-headlines / body copy are written below the line in regular and lowercase letters.
  • Email addresses, websites, and comments are written in italics.

Positioning

Each visual is in a white, rounded frame. The rounding as well as the placement of the logos are calculated according to the rules below.

Calculation of X:
X = a ÷ 28
X = 112 mm ÷ 28 = 4 mm
X = 4 mm

Calculation of the rounded corner (r):
r = 80% of X
r = 80% of 4 mm = 3.2 mm
r = 3.2 mm

Headline, sub-headline, & body copy

Headline

Depending on the image/photo, the headline can be at the bottom as well as at the top of the image, always centred. The headline is written in all caps. It consists of a minimum of 2 lines and a maximum of 3. These lines are centred and aligned as block text between 2 lines. The thickness of this line was determined in advance and can be found in the template below. It is important that the thickness of the lines always increases proportionally to the size of the medium.

Sub-headline & body copy

A call-to-action can be added below the headline. This is always in lowercase letters centred below the line of the headline.

A body copy can be added below the headline. This is always in lowercase letters centred below the line of the headline.

Letter

The rounded corners can also be found in letter format. The background always remains white so that the letter is light and pleasant to read. Titles, subtitles, and bullets are placed in green for extra attention and contrast. If there is a point of interest, such as a tip, it can be placed in a green frame with white text. This frame is located against the green edge. Letter footers always consist of battery icons, the URL, and social media icons (Facebook, Twitter, and LinkedIn) on the left and the website with the baseline on the right. In the case of a letter consisting of several pages, the mention of left elements is only mandatory on the last page.

Calculation of X:
X = a ÷ 28
X = 210 mm ÷ 28 = 7.5 mm
X = 7.5 mm

Calculation of the rounded corner (r):
r = 80% of X
r = 80% of 7.5 mm = 6 mm
r = 6 mm