Bebat

Advertisements and advertising features

Logo width: Overall width/4
Margins, text, and logos: 3 x w
Headline: Bold, approx. 47 pt
Subhead: Medium, approx. 25 pt
Text colour: White

Out of Home (OOH)

2m²

Logo width: total width/3 + 1 x the width of the arrow.
Text margins: 2 x w
Headline: Bold, approx. 55 pt
Subhead: Medium, approx. 24 pt
Text colour: White

A1, A2 & A3

Logo width: Total width/3 + 1x the width of the arrow.
Text margins: 2 x w
Text colour: White
A1 format
- Headline: Bold, approx. 146 pt
- Subhead: Medium, approx. 133 pt
A2-formaat
- Headline: Bold, approx. 103 pt
- Subhead: Medium, approx. 46 pt
A3-formaat
- Headline: Bold, approx. 72 pt
- Subline: Medium, approx. 32 pt

Brieven

Without header

Letters also have specific rules to consider.

Logo width: total width/4 – width arrow
Tekst margins left and right: 3 x b
Font size: 9 pt, spacing: 12 pt
Title: 20 pt, spacing: 22 pt
Text alignement: fill out
Headline: Bold
CTA inline background: Primary green, shade 20%
CTA background: Primary green

With header

Logo width: total width/4 – width arrow
Tekst margins left and right: 3 x b
Font size: 9 pt, spacing: 12 pt
Title: 20 pt, spacing: 22 pt
Text alignement: fill out
Headline: Bold
CTA inline background: Primary green, shade 20%
CTA background: Primary green

With a double CTA

In case of a double CTA, all guidelines from above apply. The double CTA consists of two colours. Once with the primary colour in a shade of 20%. Once with the primary colour. There is always a 1 pt green border around the QR codes.

Envelopes

US enveloppe

Logo width: total width/5
Margins text top: 2 x b
Margins logos partners: 1 x b + line + 1 x b
Title: 22 pt, spacing: 22 pt, regular with bold accents, Bebat-green
Text alignement: Left
Subline: Medium, Bebat-brown

C4

Logo width: total width/5
Margins tekst top: 2 x b
Margins logos partners: 1 x b + line + 1 x b
Title: 34 pt, interlinie: 34 pt, regular with accents in bold, Bebat-green
Text alignement: Left
Subline: Medium, Bebat-brown