Usage of baseline and font

Baloo 2 is the only font Bebat uses. It can be found here, in the Resources section of this brand platform, but it is also a standard font that can be found on your computer. We use Baloo 2 for the baseline. See the specific Typography section of this brand platform for more information on the use of typography.

Because the baseline is an important part of the brand concept, it is important that it always be legible.

The logo and baseline always belong together. Below are two exceptions to the rule:

• The baseline can be omitted if the logo is so small that it is no longer legible. This is the case if the logo width is less than 30 mm or 85 px.

• The baseline can be omitted from multilingual material, so as not to create unnecessary versions (such as envelopes).