Bebat

Usually, the colours are used in photography. Images are incredibly important. They must attract the right target group and radiate the brand personality. The use of the right colour combinations is very important here.

Touchpoints

Bebat communicates with various touchpoints, such as presentations to external parties, campaigns for schools, etc. These touchpoints have their own target group, both external and internal.

Some visuals must be simple, professional, and clear, while others must be more visually dynamic, emotional, and inspiring. The use of colour and the number of colours used depends on the level of professionalism and the target group for which the touchpoint is intended.

When using many different colours, the imagery will resonate in a younger, brighter, more energetic, and more dynamic atmosphere. This effect will be even stronger when using energetic tones.

If you want to create simplicity, peace, space, etc., use a limited number of different colours.

Use the hues in harmony with the images and only use colour to accentuate certain elements.

Photography

Brand colours

In order to optimise brand recognition, the brand colours are best present in photos or other visuals. These brand colours must be highly visible, with context colours providing a subtler complement to create the right context. The brand colours can also be added in a graphic element or in lifestyle tools, such as products or the setting.

Context colours

In addition to the brand colours, context colours have been added to support the brand identity. The colours of the context colour palette are used to support the visual and marketing-oriented content. The context colours are more flexible and can easily evolve over time. If you want to reach a new target group, you can easily add colours to or change the context colour palette.

These colours are integrated into the image in a subtler way and will thus unconsciously create the desired feeling or atmosphere. These colours help to create the right atmosphere, mood, and feeling and are translated into styling tools, objects, settings, accessories, etc.

A stylist must keep context colours in mind when selecting outfits for models, whether for complete outfits or for subtle accessories. The colour of the props on a set, furniture, material, or colour of a stand must also be carefully considered. The colours of all the background elements contribute to the complete look.

Colour keys

Colour keys must create the right atmosphere for a specific target group. These colour combinations can be useful when making a photo shoot and can be used in briefings. Depending on the desired lifestyle, mood, target group, atmosphere etc., the right context colours are combined in a colour key.

Interesting colour keys for Bebat:

Tone of voice
Target groups
Colour combinations and associations
Themes

These atmospheres are represented in mood boards to communicate efficiently and make the subject open to discussion. A mood board is a visual illustration or tool to give a general visual idea of atmosphere or mood. The moodboards used in this ‘Colour Brand Guide’ are for communication and illustrative purposes.

Realistic approach

When working with a certain theme, the intention is certainly not to adjust the colours from the image to colours from the Bebat palette, e.g. the orange trousers here indicate a worker and may not be changed to the orange-red of service. Reality must not be manipulated if this could cause confusion. There must always be a realistic feeling with the images.

Orange

In photography, the colours are incorporated in objects or parts of the setting itself. The orange of service can be considered as the heat that must be present. This colour is the reflection of the glow, the sunlight, the warmth, the atmosphere, etc. The colour here will be incorporated in natural elements rather than, for example, in garments. This is because the colour is so strong on its own and it needs to be softened when used for the Bebat identity.