In an increasingly complex market situation in which more and more players are using nature and recycling as a USP, it is very important for Bebat to focus on brand recognition and branding, and to associate the brand with a ‘feel good’ factor.
To achieve this, Bebat significantly focuses on sonic branding and the music and the Bebat jingle form an essential part of our brand signature.
The well-known ‘Bebat music’ is also used for every Bebat radio and TV spot. The soundtrack under each spot is based on the three pillars of the Bebat communication strategy:
- Communicate positively
- Only together with all Belgians will we recover the raw materials from the used batteries and create a circular economy
- The most important reason why we keep ‘doing good for nature’.
The result is a cheerful, ‘open’ tune in which, in addition to a guitar and female voice, you can also recognise all manner of natural elements.