Functional use of colour refers to the graphic application of the colours. Legibility and the desired colour contrast must always be ensured.
When working with an organisation for a certain event, for example, the intention is certainly not to adjust the colours from the image to colours from the Bebat palette. Both parties’ brand IDs must remain unmanipulated in order to maintain consistency and brand recognition. There must always be a realistic feeling with the images.
When Bebat communicates on its own behalf, the identity must stand out. The customer or observer must be able to make the link with the brand immediately. For example, the Christmas cards must always be created using the Bebat colours. The context colours to be used depend on the subject, theme, season, etc.
A ratio of 90/10 must always be respected, whereby the brand colours will of course occupy the largest colour volume.
The colours can also be used functionally to highlight certain elements. Things that must catch the eye or trigger the observer must be given an appropriate colour.
The colour orange (colour of service) immediately catches the eye and has a clear visual identity. This colour may only be used functionally or in photography. Some specific applications are shown next to this text. The use of colour in photography is discussed further in the guide. Orange-red is associated with danger in the functional use of colour.
The context colour lime is used to heat the brand colours. This colour can therefore be used graphically in addition to the brand colours in illustrations. The lime addition also creates a more dynamic colour effect. For example, the colour mosaic on the collection cubes.