Logo
The Bebat logo must be present wherever the brand needs to be identified. It is the key element and as such must be present in/on all Bebat communications.
Inspiration
Taupe represents the earth, tranquillity, and philosophy with notions of neutrality and respect; it ideally communicates with the earth, raw materials, and natural resources that must be preserved.
Soft green symbolises nature, plant life, care, peace, renewal, trust, tolerance, hope, youth, and kindness. So it is well in line with environmental challenges.
Moreover, green as the dominant colour ensures continuity with the past.
The colours of the logo are part of the recognition of the Bebat brand.
So it is important to follow the colour rules. The logo is always used, preferably in the original taupe/green version and isolated on a white background.
In order to maintain a strong distinctive brand, it is important to use our logo consistently.
Always choose the appropriate logo and do not change it in any way.
White logo
The Bebat logo also exists in a white or negative variant that we use in the following situations:
- When green is used as the background colour
- When a photo is used as background
Alternative colour versions of the logo
If it is really not possible to use the grey-green or white logo, the following versions of the logo may be used, subject to Bebat's approval:
- Monotone logo (when it is only possible to print in 1 colour)
- Grey logo (when it is not possible to use a coloured version or for newspaper ads in black and white
- Black logo (when working with raster colours (e.g. with a fax or stamps)
Using one of these alternative versions of the Bebat logo? Always first agree this internally with your contact person within Bebat. Not sure who to contact? Contact the marketing department at: