Photography

When choosing images, it is important that they fit within the Bebat identity. Images are always linked to nature and a good feeling. Using people adds an extra emotional dimension, but is not mandatory.

Authentic and human

We use images that show real people in authentic and realistic situations. Not posed, and not too stylish or fashionable. These also include a diversity of people in terms of age, gender, and personality.

Photos of people looking into the camera and photos with a studio background should not be used.

Background and openness

Avoid backgrounds that are too busy, complicated, modern, or artificial. Always try to include a bit of nature and blue skies, and avoid backgrounds and clothes that look too white. That way, we can use pictograms and icons contrastively. Even if the photo is being taken indoors, try to include a bit of green somewhere, such as a plant, and use as much natural light as possible (by taking the shot near a window, for example). Photos should not look cluttered; they must feel spacious and open. This rule applies to outdoor as well as indoor photos (e.g. sufficiently clear sky).

Appliances and batteries

The battery-operated device must always be in the picture’s foreground.

The main product shown at Bebat is batteries. When photographing or selecting photos of or including batteries, attention should be paid to the following:

• It must not be possible to tell what brand a battery is

• The colours of the batteries and their proportions must not make it possible to tell what brand they are (e.g. 1/3 gold and 2/3 black is from Duracell)
• In images of multiple batteries, we always try to show as much variation in batteries and battery packs as possible
• If a 9 V battery is visible, the poles of this battery must preferably be covered with a piece of tape
• If button cells are visible, they must preferably be stuck onto a piece of tape
• Images should never show batteries being held by a child
• The batteries must always be displayed correctly in relation to each other (and to other objects, such as the Bebat box) (e.g. button cells are always much smaller than AA batteries, the battery pack for a drill is always much larger)
  

Natural light

Always use photos with natural light, such as sunlight. Do not use unnatural light sources, sepia colours, or light that feels too cold. The light should look and feel realistic. It is advisable to have a flare in the photo, preferably a natural one.

Positive attitude

The people in the photos should always have a positive attitude. Do not use photos showing dangerous situations, such as people walking and texting, or depicting people drinking alcohol or holding alcoholic drinks.

Children may be visible in the picture, but they must not be holding any batteries or collection bag/box.