Digitaal
Digital Out of Home (DOOH)
For the digital OOH, too, we use the proportions of the OOH, with a slightly larger logo.
- Logo width: total width/3 + 1 x the width of the arrow.
- Text margins: 2 x w
- Text colour: White
- Headline: Bold
- Subline: Medium
Banners
For all brand guidelines regarding the layout of banners, please visit
Online video
Online videos have a specific format. We follow these specs for them:
- Logo width: total width/5
- Text margins: 2 x w
- Subtitles: Medium, approx. 12 pt
- Height of the bar at the bottom: 4.5 x w
- Frame margins: w/2
- Text colour: White
- Headline: Bold
- Subhead: N/A
Social campagnes
Posts
A campaign that also has assets on social media is in a white box (= different from the always-on communication we see in social media – see below).
- Logo width: total width/3 + 1 x the width of the arrow
- Headline: Bold, approx. 72 pt
- Subhead: Medium, approx. 48 pt
- Text margins: 2 x w
- Frame margins: w/2
- Text colour: White
- Headline: Bold
- Subhead: Medium
Stories, reels, and shorts
You need to keep Instagram’s latest safety guidelines (red lines) in mind, particularly when it comes to stories. The text must be positioned within these lines.
- Logo width: total width/3 + 1 x the width of the arrow
- Text margins: 2 x w
- Headline: Bold, approx. 100 pt
- Subhead: Medium, approx. 60 pt
- Headline: Bold
- Text for safety guidelines: 20% top, 20% bottom
- Subhead: Medium
