Colours

To build a strong Bebat brand, it is important to be consistent, even in the details. Colours and typography contribute to the recognition of the Bebat brand. Bebat’s colour palette is based on the brand personality and the sector-specific look and feel. With this colour palette, Bebat is able to visually appeal to the various target groups in a targeted way.

The specific use of the colour palette is determined based on the different target groups B2C, B2B, and schools and consists of brand colours and context colours.

Personalised use of colour for different target groups/sectors can optimise the image they associate with, without losing the identity of the brand. A visual context has been created that can produce the right atmosphere and mood. A specific character is attracted to the image and can identify with it. Please note that brand colours must always be present to enhance brand recognition.

Bebat’s full colour palette consists of emotional and rational colours. There is also a balance of warm and cool colours. Each colour in the palette is complemented with various hues. The meaning of the colour remains the same, while its tone of voice changes.